Author Archive: Jessica Turner

You know why you’re reading this article — it’s because you understand that identifying your target audience is the key to creating successful marketing campaigns. It’s the surefire way to tailor your messaging and marketing strategy for better results, whether you’re measuring those in terms of engagement rates, new leads, or customer loyalty. By organizing […]

Master your growth: Sell franchises, develop sites, and optimize operations Thanks to our merger with franchise-development company Synuma, we’ve expanded the SiteZeus Growth Suite to include SiteZeus Sell and Build. These data-driven solutions allow you to accelerate your growth through franchise-focused CRM software, comprehensive project-management tools, advanced financial planning, and custom assessments.  Scale your franchise […]

Revolutionizing franchise growth: End-to-end territory management and exclusive access to third-party-delivery data Couldn’t make it to our innovation forum at RLC 2023? Watch the replay to see how SiteZeus can help you make strategic franchising decisions, streamline portfolio expansion, and optimize your omnichannel approach. Use these presentation slides to follow along. Thanks for watching Like […]

Developing and executing a marketing strategy can be daunting given the ever-changing digital and social media landscapes. Whether you're working for a small business or a large corporation, you're likely to encounter some common setbacks as you launch new products and adapt your approach to meet consumers’ evolving expectations. Here are the top 10 struggles of today’s marketing teams — and how to tackle them.

Every year, the International Council of Shopping Centers (ICSC) hosts an impressive conference for companies in the marketplaces industry. ICSC Las Vegas 2023 is already shaping up to be a memorable event, with over 18,000 leaders registered to attend.

Whether you’re in the restaurant, grocery, c-store, finance, or fitness industry, you’ll find plenty of networking and dealmaking opportunities among the sea of booths. Mark your calendars for May 21–23 to join us at this high-profile trade show!

The Restaurant Leadership Conference is where industry leaders from across the country come together to exchange ideas and close deals. Featuring more than 100 keynote speakers and 1,350 senior executives, this trade show will offer the insights you need to identify the best opportunities for your brand. This year’s event will be held from April 16 to 19 at the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona. Meet us there!

TAMPA, Fla., March 29, 2023 — Data-analytics company SiteZeus is merging with franchise-development platform Synuma to help multi-unit brands grow faster by leveraging comprehensive solutions for franchise sales, site development, and operations management.  

Location intelligence company SiteZeus will be collaborating with Gridwise, the leading business app for gig drivers and the go-to provider of gig-mobility analytics in the United States. Together, these data-driven businesses will transform the retail, restaurant, and grocery industries by enabling multi-unit brands to track how their customers are using third-party delivery services and optimize […]

As a marketer, you're constantly hustling to deploy the next campaign, testing new strategies in hopes of boosting click-through rates. But the trial-and-error approach takes too long, chipping away at your team's budget and momentum — so how can you hit your target on the first go? Until recently, this classic problem had remained unsolved. However, thanks to the latest customer-segmentation technology, your team can launch ad campaigns confidently by identifying top segments, leveraging on-demand insights, and creating custom audiences in just minutes.

Join us to explore how your real estate team can leverage SiteZeus’ new territory management solution.

The International Franchise Association’s annual convention is the premier networking event for franchisors and franchisees nationwide. With more than 200 exhibiting brands and two days’ worth of special sessions, this conference is a prime opportunity to deepen your knowledge on relevant topics like leadership, finances, technology, and unit expansion. This year’s trade show will take place from February 26 to March 1 at the Mandalay Bay Resort and Casino in Las Vegas, Nevada. Meet us there!

As a member of the corporate real estate team at a growing multi-unit brand, you’re in charge of managing a nationwide network of franchisees, constantly working to balance the thoroughness and speed of your analyses to reach established growth goals. And as if that didn’t keep you busy enough, this multi-faceted role also involves managing […]