The simple truth: Relying solely on mobile data for revenue forecasting could be a costly mistake
When it comes to forecasting new sites' revenue potential, mobile data stands out as a crucial tool for real estate professionals. However, some site selection solutions rely solely on visit counts for projecting sales, an approach that can lead to misguided conclusions and have detrimental effects on a brand's success. Making decisions on where to expand with a heavy emphasis on mobile data can overlook other crucial factors and result in over-projecting revenue. For the most accurate revenue forecasting, you need a comprehensive approach that combines all essential metrics for evaluating potential sites.
Revolutionizing site selection with enhanced model transparency for confident expansion
Expanding into new markets presents your brand with the opportunity to reach untapped consumer segments, support growth, and solidify your market presence. However, the journey to expansion is riddled with challenges, especially when it comes to selecting the right locations. The potential downfalls of conventional approaches to site selection can be daunting and leave businesses vulnerable to making the wrong decisions. Knowing what drives success at your existing locations and what is behind a potential site’s sales forecast is crucial. Enter AI and machine learning - revolutionary technologies that are reshaping the landscape of site selection and empowering businesses to make smarter decisions based on data-driven insights.
The continued rise of drive-thru only restaurants
It is evident that drive-thru spaces are witnessing increased competition. No longer is it solely burger and coffee chains seeking drive-thru endcap real estate; now, Chipotle, Sweetgreen, and even taco chains are vying for these limited spaces. Certain players have taken this competition a step further by constructing sites with no dining rooms whatsoever. These […]
More than mapping: The key to real estate success
In today's rapidly evolving business landscape, data reigns supreme. But it's not just about having access to the right information; it's about making it work for you. Have you ever found yourself drowning in data, unsure of how to transform it into a solid expansion strategy? Read on to discover how you can harness large-scale A.I. to efficiently unlock actionable insights.
Searing success: Southern Steer Butcher teams up with SiteZeus to stake its claim in the meat industry
With a commitment to providing sustainably sourced artisanal meats, Southern Steer Butcher prides itself on offering a wide selection of cuts, from juicy steaks to succulent beef roasts and homemade sausages. In addition to fresh meats, the brand sells complementary products like gourmet rubs, marinades, side dishes, and specialty sauces. But at Southern Steer, it's not just about the food; it's also about the experience. Master chefs and novice cooks alike can rely on the staff’s expertise and food prep classes to find the ideal cuts, flavors, and wine pairings for their next culinary creation.
Prepare your franchise network for a future of growth with the latest territory-management features
As a member of the corporate real estate team at a growing multi-unit brand, you’re in charge of managing a nationwide network of franchisees, constantly working to balance the thoroughness and speed of your analyses to reach established growth goals. And as if that didn’t keep you busy enough, this multi-faceted role also involves managing […]
Adopt a market-planning platform you can grow with
You’ve proven your concept and are ready to expand your brand’s portfolio. Is it time to look into using a location intelligence platform? We might be biased, but our answer is a resounding yes — and we know the emerging brands who call SiteZeus their market-planning partner would agree. Why? Because in this stage of […]