United Franchise Group holds a strong reputation within the franchising industry, spanning several decades. With a global footprint and an unwavering commitment to excellence, UFG has established itself as a key player in the franchising landscape and expanded its portfolio across industries including brands like Signarama, The Great Greek, Office Evolution, and others. UFG provides comprehensive resources and strategic guidance to its franchisees, embracing technology to drive operational efficiency and ensure success in diverse markets.
Finding a comprehensive platform
Recognizing the critical role of technology, UFG embarked on a journey to find a comprehensive platform that could be leveraged from the franchise sales process through the build-out of new locations. This search led them to Synuma (now SiteZeus), a product that could offer solutions to the franchise sales and development teams. The platform’s ability to streamline processes, while catering to different vendor relationships, resonated with UFG’s vision for operational excellence.
It was important for us to find a platform that could integrate everything together for all of our brands.”
Brady Lee | Chief Operating Officer, United Franchise Group
A streamlined sales process
For UFG’s sales team, it was vital to have a solution that could unify their sales processes and provide the flexibility to cater to each team’s unique needs. By implementing SiteZeus Sell, UFG successfully unified their diverse sales team into a single platform and streamlined their operations. Leveraging this solution helped improve productivity and progression through the sales funnel.
The reporting functionality in SiteZeus helps us manage our sales team’s productivity and track our KPIs at each stage of our sales funnel.”
Brady Lee | Chief Operating Officer, United Franchise Group
Enhanced visibility through reporting
Because of their intricate sales processes, UFG needed a comprehensive method to audit specific KPIs at every stage. By harnessing live, customized reports within the SiteZeus platform, UFG consolidated data across their brands to gain actionable insights in real-time. This streamlined reporting system not only fosters efficient decision-making, but also enhances the monitoring of essential metrics, ensuring the continuous improvement of the sales team’s performance. UFG’s management team can now easily oversee the quality of leads generated by their vendors and track the productivity level of their sales team.
Having everything live in one platform saves time and gives our managers insight into what’s going on within their brands. Not having to use different accounts or run separate reports has made our operations more efficient.”
Brady Lee | Chief Operating Officer, United Franchise Group
United Franchise Group’s partnership with SiteZeus represents a pivotal step towards revolutionizing growth within the franchising landscape. By embracing tailored solutions that optimize sales processes and empower real-time insights, UFG has set a new standard for franchise development. Are you ready to elevate your franchise operations to the next level? Discover how you can leverage SiteZeus solutions to maximize your potential.
Opportunity strikes! Electrify your brand’s growth with SiteZeus’ A.I.-powered platform.
The next success story could be yours — schedule a demo to see SiteZeus live.
Did you enjoy this post?
Give it a star rating to help us bring you great content!
Recommended Posts