Quick Quack Car Wash boosts Facebook ad performance by 34%

Revolutionizing digital ad campaigns with an innovative segmentation and targeting strategy

2 min read

Posted by Jessica Turner

on September 18, 2023

As a marketing professional, you understand the significance of effective ad campaigns and the metrics that drive success. In today’s competitive landscape, reaching the right audience while minimizing ad spend is crucial to getting the results you need to drive sales.

Look no further than the success story of Quick Quack Car Wash, one of the nation’s fastest growing car wash brands, who revolutionized their digital ad campaigns using a groundbreaking customer segmentation platform. Let’s explore how SiteZeus Market, powered by PersonaLive, transformed Quick Quack Car Wash’s targeted marketing strategy, leading to 34% higher click-through rates.

SiteZeus Market is saving us money and helping us get more engagement and leads.”

— Courtney Hardy-Wagner, former Senior Marketing Manager, Quick Quack Car Wash

From guesswork to precision: A data-driven customer segmentation approach

Quick Quack’s original targeting strategy was simplistic, relying on basic demographics like location, age, and income of who they assumed their ideal customers were. However, this approach left much to chance and failed to deliver the desired outcomes.

With SiteZeus Market, Quick Quack was able to put the guessing aside and truly understand their customers. By appending their location’s mobile data to a list of over 80 customer segments, they were able to uncover insights on their top customers’ social media activity, online behavior, and in-store visitation.

Before, we were making educated guesses, using things we thought we knew about our customers. With SiteZeus, we’re able to say ‘these are our top personas in each market.’”

— Courtney Hardy-Wagner, former Senior Marketing Manager, Quick Quack Car Wash 

Quick Quack’s previous approach involved blanket targeting across the entire nation. However, since implementing SiteZeus Market, they discovered significant regional variations within their customer base. This newfound understanding empowered Quick Quack’s marketing team to tailor their ad messaging to cater to the specific interests and preferences of their target audience in each market, resulting in a more personalized approach.

The launch of new campaigns became a seamless process for Quick Quack, thanks to the instant audience activation feature. Leveraging this capability, Quick Quack effortlessly created custom audiences targeting their top 10 segments within each region. These custom audiences were then seamlessly integrated into their Facebook ads account, enabling them to reach the right people more efficiently and effectively.

We were originally just using a blanket strategy for every region. SiteZeus has allowed us to realize that there are significant regional differences in our customer base.

— Courtney Hardy-Wagner, former Senior Marketing Manager, Quick Quack Car Wash

The results: Unparalleled click-through-rates and cost efficiency

This innovative targeting approach resulted in a 27% higher click-through rate and a 43% lower cost-per-click for their Facebook image ads compared to Quick Quack Car Wash’s previous strategy. Furthermore, their video ad campaign achieved a remarkable 34% higher click-through rate and a 35% lower cost per click, surpassing industry averages by 392% and 87% respectively.

Analyze and target your top customer segments with SiteZeus Market.

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