Author Archive: SiteZeus

Join us October 19 at 1 pm. ET to explore SiteZeus Market! This segmentation platform transcends the limits of traditional demographic data, allowing you to identify, analyze, and target your top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.

An underperforming or poorly positioned store can hurt your average unit volume and cannibalize sales. With variables like changing customer demographics, moving competitors, new lease terms, and population movement, most brands — especially legacy ones — will need to embrace closure and relocation studies as part of a healthy market-planning strategy. Protecting existing revenue and maximizing market share is easy with SiteZeus’ closure impact solution, which uses mobile data to analyze customers’ paths to purchase and predict how their behavior would change in response to a store closure or relocation.

Mobile data transforms human movement into actionable results, and it’s a key driver of profitable market planning for brands of all sizes. Deeply integrated with the SiteZeus platform, it provides unique insights that help you make optimal location-based decisions.

Franchisees: Pick better locations with an A.I.-powered predictive model based on all your brand’s data.

Franchisors: Streamline your market-planning process and franchisee relationships with a company-wide franchise portal.

In addition to hearty food, Romeo’s Pizza is known for its franchisee-first culture and dedication to bringing people together. With SiteZeus’ A.I.-driven predictive modeling, Romeo’s can quickly grow from a local favorite to a nationwide success.

Tijuana flats is a Tex-Mex restaurant chain dedicated to serving people tasty food in vibrant, fun-loving environments across 135 locations — and counting. When the chain decided to kick off a new growth strategy, it turned to Eric Taylor. Back then, Eric had just started as the company’s Vice President of Real Estate and Development and knew how pivotal it would be to identify high potential sites and markets for the brand to scale.

While traditional methods for evaluating existing trade areas, like distance-based radius and drive times, may have worked for brands in the past, they don’t answer the critical question: “How are my customers actually traveling within my site’s trade area?” SiteZeus’ innovative approach is more precise, taking the guessing and uncertainty out of the picture. By leveraging your customers’ mobile location data inside SiteZeus’ A.I.-powered platform, you can visualize their paths to purchase and identify your brand’s true trade areas within minutes.

Wings Etc. has been recognized as a Top 100 Fastest Growing Franchise whose passion for team members’ success is incomparable. In order to support the financial goals of its franchise network, Wings Etc. is leveraging SiteZeus’ A.I.-powered predictive analytics platform to increase its AUV and pick better locations faster.

TAMPA, Fla. (August 31, 2021) — Krystal Restaurants has proved it has the chops – or in this case, the Bacon Cheese Krystals – to thrive in the competitive quick service restaurant business. The nearly 300-store concept has been serving generations of customers since 1932, but the company recognizes that its future success hinges in part on leveraging digital innovation to strengthen sales and scale the brand. In line with the Krystal growth plan, the multi-unit brand will be leveraging SiteZeus’ A.I.-powered location intelligence platform to better understand its customers and pick locations with high revenue potential.

TAMPA, Fla. (June 28, 2021) — SiteZeus is pleased to announce its newest partnership with Tijuana Flats, an iconic fast-casual Tex-Mex restaurant with over 120 locations across Florida, North Carolina, Indiana, and Virginia. This partnership will allow the restaurant brand to execute its new expansion strategy with A.I.-powered solutions needed to make intelligent, location-based decisions.

Traditional white space analysis methods take multi-unit brand’s two to four weeks to conduct and can vary in accuracy. Waiting that long for analysis drastically slows down the timeline for opening new locations. Attempting to find data driven answers to questions like, “What market should I enter next?” or “Where should I open my first location in this new market?” can be difficult. SiteZeus’ A.I.-powered white space analysis solution, Site Sonar, runs up to 50,000 sales projections across the US and Canada in a matter of minutes, helping brands evaluate sales potential in new markets with greater accuracy than ever before.