Subway’s site review administrator, Susan Bowen

It’s been nearly two years since Subway partnered with SiteZeus to begin their journey toward a Prescriptive-Led Growth market optimization strategy. We recently caught up with Susan Bowen, Subway’s Site Review Administrator, to discuss how SiteZeus is improving their operational performance and location-based decisions for the world’s largest restaurant company by unit count.

Susan discusses

• The use-cases to which Subway leverages SiteZeus
• How SiteZeus has uncovered new opportunities for the brand
• Why she thinks brands who don’t adopt a prescriptive-led growth approach are missing out

Thank you, Susan, for sharing your experiences on Prescriptive-Led Growth with us.