Author Archive: SiteZeus

Sales impact can be challenging to measure mainly because human behavior is complex. How do you quickly, efficiently, and easily build out the best market planning strategy?

Whenever a multi-unit brand decides to remodel one or multiple sites, the questions is always, “What will my ROI be?” Making physical or operational changes can be costly, so it’s critical to understand how the changes will affect stores’ revenue. With SiteZeus’s portfolio optimization solution, brands can navigate these decisions with confidence.

Great multi-unit brands recognize the importance of calculated infill growth. However, identifying potential sites with an acceptable amount of cannibalization on existing locations can be difficult. SiteZeus understands this obstacle, which is why we’ve created an A.I.-powered solution making the struggle of time-consuming and unreliable sales impact studies a thing of the past. Why SiteZeus? SiteZeus’ A.I.-powered Sales Impact solution forecasts potential sales transfer with unprecedented accuracy. Our approach leverages actual customer trip data to measure cannibalization in under a minute. This innovative methodology analyzes all the trips taken to your existing site over the last 365 days to predict how customers will shift to a new location. By evaluating 15 different variables like time of day, day of week, and a variety of distance-based measurements, the model is able to understand your customers’ behavior and predict sales impact with over 93% accuracy.

Calculating infill growth has been a challenging process for multi-unit brands, as it involves finding areas with high revenue potential without cannibalizing existing stores’ sales. Traditionally, these were two separate workflows. The first step was to calculate revenue projections for potential sites, then separately test the impact of opening new stores near existing locations. This process was tedious, expensive, and usually took four to six weeks, leaving brands with questionable accuracy. One advantage of new modern techniques is using multiple market planning solutions in tandem to find the best performing markets and locations. The SiteZeus platform allows real estate teams to accurately forecast sales potential and the impact a potential site opening will have on existing locations, all in under a minute. With this dynamic duo of solutions, you can evaluate potential sites faster and with more confidence than ever before.

Innovation and forward-thinking have always been a part of Melting Pot’s brand culture. That was the case when the company opened its first fondue restaurant in 1975. The same remains true today as the company leverages SiteZeus’ cutting-edge location intelligence technology to fuel its market planning decisions. In this exciting new partnership, Melting Pot will leverage SiteZeus' A.I.-powered platform to enhance sales forecasts, better understand customer segments, and run white space analysis with unprecedented speed and accuracy.

Shannon Clinton, SiteZeus’ VP of Sales, recently received the Service Member Patriot Award to highlight her encouragement of team members serving in the Armed Forces Reserve Components. This special award recognizes employers who encourage citizen warriors to freely serve our country by providing flexible schedules, offering time off prior to and after deployment, and granting leaves of absence when needed.

TAMPA, Fla. (February 22, 2021) — Large, multi-unit brands typically focus expansion around concentrated, “hot” trade areas, but when they fail to calculate sales impact correctly, they risk overcrowding the market and cannibalizing their own sales. That's an expensive mistake that can quickly take a brand from profits to loss. To help avoid such costly errors, SiteZeus has announced the release of its new A.I.-powered Sales Impact solution which leverages mobile data and geofencing to empower real estate teams to run unparalleled analyses and help identify where to open their next location in an existing territory.

Join us March 10th at 1pm ET to see a live demo and to hear from actual brands that use SiteZeus to leverage customer behavior in predicting store cannibalization.

California-based pizza chain Pieology isn’t just another create-your-own pizzeria. True, it offers great flavor-packed custom and signature pies. However, the fast casual restaurant company was built with a bigger vision of serving individuality and nourishing personal connections. That business model and vision is resonating with both customers and franchisees – and firing more growth for the company. Pieology is partnering with SiteZeus as it embarks on a plan to expand its 120-store multi-unit footprint.

Learn how to bring your brand's market planning strategy to life with empowered decision-making. Explore why SiteZeus' A.I.-driven platform provides the robust data and accurate analyses needed for your real estate team to succeed.

Sonny Tillman founded his first restaurant in Gainesville, Florida, in 1968, when the world was a very different place. Long before smartphones and online ordering, Tillman and his wife, Lucille, dreamed of “serving slow-cooked, all-you-can-eat BBQ with a generous helping of Southern hospitality.” Now 96 locations strong (and growing), Sonny’s BBQ spans eight southeastern states and is one of the country’s largest barbecue chains. 

TAMPA, Fla. (January 11, 2021) — UK-based Gong Cha is one of the most recognized bubble tea brands in the world. The company has carefully crafted that success on a foundation of premium quality teas sourced from the finest tea estates in Taiwan. Since it was founded in 2006, Gong Cha has expanded to over 19 countries with nearly 14,00 locations worldwide, including 105 stores in the U.S. SiteZeus is excited to be helping the company rapidly and efficiently scale up its multi-unit footprint across the U.S.