Site Selection

Cutting-edge technology and brick-and-mortar retailers have never gotten along perfectly. The relationship is complicated, but it can be incredibly harmonious — despite the knee-jerk opposition of many retailers to things like online shopping, mobile apps, bluetooth beacons, and now big data. Business owners who reject these ideas are often left behind as the natural selection of capitalism demands better, smarter, and cheaper strategies. But what about those who embrace these revolutionary technologies? This is where we see an elegant integration of ancient and modern, providing customers with the best of both worlds: the familiarity and convenience of brick-and-mortar retail, enhanced by the actionable and dynamic insights provided by machine learning.

Hannibal Baldwin, SiteZeus Co-Founder & Co-CEO, presents our third series of “Does data have a seat at your table.” He goes over the newest methods of leveraging INRIX’s cutting edge traffic counts, for over 300 million cell phones, by hour of day.

While technology seems to shrink objects over time, it super-sizes their performance. Once room-sized, computers have now folded up into our briefcases. Telephones have dwindled into tiny pocket-sized mirrors. And business intelligence analytics? Analytics have been shrunk, packaged, and made affordable to even the most spendthrift sole-proprietors…

TOMS King, a massive Burger King franchisee with over 100 restaurants across 5 states, has officially joined on with SiteZeus. The partnership is the latest in a growing trend of large fast-food companies taking advantage of artificial intelligence for location and data-based decisions.

Inspired by the coastal Mexican lifestyle to bring authentic, energetic and passionately prepared dishes to their own neck of the woods, the Gardner’s have made a splash with Costa Vida. With handmade tortillas, slow-cooked meat and all-natural ingredients, it’s no surprise that over 75 locations have opened across the country since 2003.

As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area?

Are site expansion targets an illusion? It’s hard to say precisely how many multi-unit retailers fall behind on their 10, 20, 50, or 100-unit growth targets each year, but it’s probably fair to say that it’s quite a lot. All savvy business owners set a high bar for themselves and yet no matter how diligently they run the numbers, development always seems to lag 25-50% behind of what’s expected. Why is this?

Undeniable – the commercial real estate industry is painfully slow to adapt to new technology! I have witnessed hundreds of companies refer to an excel document as a sophisticated piece of “technology.” The major drivers for this lag in innovation revolve around an outdated rationale and a general lack of forward thinking. The idea that value can only be extracted from hard assets or tangible assets is being challenged now more than ever.

Billy Sims, the 1978 Heisman Trophy winner and a former running back for the Detroit Lions, came in hot to the fast casual dining scene in 2004 when he and his partner Jeff Jackson opened up their first franchise in Tulsa, Oklahoma. After successfully building and managing six restaurants, the pair opened up their business to franchisees. They have since mastered their franchise system and expanded to include over 40 locations throughout the midwest.

It was another great show in Vegas, and a must attend event for restaurant company owners and executives.

TAMPA, Fla. (November 21, 2016) — SiteZeus has partnered with TA and Petro Stopping Centers, the largest full-service travel center company in the United States, to provide them with the most intelligent solutions the big-data industry has to offer for real-estate expansions, informed by the most accurate and insightful data sets around.

SiteZeus is excited to introduce the Synergy Grid, among other new features this month, including new Heat Maps, Lasso locations and INRIX Traffic Volumes.