Big Data

Join us at this year’s Restaurant Leadership Conference, on April 10th at 2:15pm – Grand Sonoran C. We’ll be kicking off the conference at our breakout session, where Tyler Carlson, VP of Sales at SiteZeus, will be running a panel session with Keenan Baldwin, Co-CEO & Co-Founder of SiteZeus, Steven Roberts Founder & President of Restaurant Magic, and Kevin Foreman GM for GeoAnalytics with INRIX, Inc. We’ll be taking a deeper dive into the challenges facing the restaurant industry…

What’s a heuristic? In layman’s terms, it’s judging a book by its cover. It’s when you decide on something based on limited information, just like Pavlov’s dog salivating when it hears a bell. As humans, we use this approach constantly because it’s incredibly efficient. Instead of watching an entire movie, we first look at the trailer. Before eating an entire meal, we first look at the menu. And when choosing retail locations, we simply glance at ten or so factors, make a call, and call it a day.

Cutting-edge technology and brick-and-mortar retailers have never gotten along perfectly. The relationship is complicated, but it can be incredibly harmonious — despite the knee-jerk opposition of many retailers to things like online shopping, mobile apps, bluetooth beacons, and now big data. Business owners who reject these ideas are often left behind as the natural selection of capitalism demands better, smarter, and cheaper strategies. But what about those who embrace these revolutionary technologies? This is where we see an elegant integration of ancient and modern, providing customers with the best of both worlds: the familiarity and convenience of brick-and-mortar retail, enhanced by the actionable and dynamic insights provided by machine learning.

Hannibal Baldwin, SiteZeus Co-Founder & Co-CEO, presents our third series of “Does data have a seat at your table.” He goes over the newest methods of leveraging INRIX’s cutting edge traffic counts, for over 300 million cell phones, by hour of day.

While technology seems to shrink objects over time, it super-sizes their performance. Once room-sized, computers have now folded up into our briefcases. Telephones have dwindled into tiny pocket-sized mirrors. And business intelligence analytics? Analytics have been shrunk, packaged, and made affordable to even the most spendthrift sole-proprietors…

As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area?

Undeniable – the commercial real estate industry is painfully slow to adapt to new technology! I have witnessed hundreds of companies refer to an excel document as a sophisticated piece of “technology.” The major drivers for this lag in innovation revolve around an outdated rationale and a general lack of forward thinking. The idea that value can only be extracted from hard assets or tangible assets is being challenged now more than ever.

SiteZeus is excited to introduce the Synergy Grid, among other new features this month, including new Heat Maps, Lasso locations and INRIX Traffic Volumes.

Tampa, Fla. (October 4, 2016) — SiteZeus®, the leader in location intelligence technology for emerging and established brands, brokers and developers, today announced a location data collaboration with INRIX, the global leader in transportation analytics and connected car services, to bring roadway traffic information to retail site selection and real estate.

Your evil stepmom is leading you deep into the woods (with the obvious intention of abandoning you there) and you realize your only hope of finding your way home is dropping trail markers periodically along your path.

As consumers shift their apparel, beauty and accessories purchases to online, store traffic continues to decline. In August, year-over-year instore traffic dropped 6.6 percent, according to RetailNext. For fashion apparel retailers who may not have a strong e-commerce presence, the ongoing drop in traffic is a paramount concern — especially heading in the fall the holiday shopping season.

Every seasoned restaurant owner or manager knows that where there is growth, once stood a significant risk. No booming business entered the game, be it opening a new location, a menu makeover, or a completely new brand, with 100 percent confidence.