SiteZeus Partners with TA and Petro Stopping Centers to accelerate growth trajectory
TAMPA, Fla. (November 21, 2016) — SiteZeus has partnered with TA and Petro Stopping Centers, the largest full-service travel center company in the United States, to provide them with the most intelligent solutions the big-data industry has to offer for real-estate expansions, informed by the most accurate and insightful data sets around.
TA and Petro Stopping Centers are a trailblazer in their industry, with loads of experience and notable brands under their umbrella. In many ways they share our vision: to offer an accommodating variety of high quality services. They’re ready to increase unit revenues and profitability, and we’re more than ready to get them there. These are exactly the kinds of partnerships we envision– we’re beyond excited.”
Hannibal Baldwin, SiteZeus Co-CEO & Co-Founder
And while SiteZeus has seen major successes in foodservice partnerships, the nature of their platform is unbounded; they empower retail brands of all industries through automating manual process to increase unit revenues and profitability, enhancing investment and franchise appeal, and reducing growth timelines. When TA and Petro Stopping Centers decided to reinvigorate their growth going into 2017, they recognized SiteZeus as the right tool.
Named the 2016 Startup of the Year by the Business Intelligence Group (BIG), SiteZeus has seen tremendous growth within the last year and was selected for this honor because their powerful predictive modeling empowers growing companies to build analyses in meaningful, personalized ways. Combining massive data sets with individual companies’ revenue and performance data, SiteZeus effectively automates what has overwhelmingly remained a consultative and manual process. In short, they understand that the most meaningful suggestions arise when expertise is brought in from both sides: company and client.
SiteZeus has the power to inform and optimize businesses far beyond the realm of the food-service industry. TA and Petro Stopping Centers immediately saw this value in us; the scope and flexibility to comprehensively cover their spread of services.”
Keenan Baldwin, Co-CEO & Co-Founder
About SiteZeus
Founded in 2013 and based in Tampa, Florida, SiteZeus is a SaaS company dedicated to helping emerging and established multi-unit businesses accelerate their growth.
Its flagship product, SiteZeus Locate, is a comprehensive location-intelligence platform empowering real estate teams to maximize revenue through strategic expansion and portfolio optimization. It combines a company’s store-level information with leading third-party data sets to offer territory management, sales forecasting, white-space analysis, sales impact studies, customer segmentation, and portfolio optimization.
SiteZeus is now applying its innovative, data-driven approach to help marketing teams more efficiently identify, analyze, and reach their target audiences. SiteZeus Market offers customer segmentation based on real-time behavioral data, allowing marketers to truly understand customers’ interests and seamlessly launch digital campaigns.
For more information on how SiteZeus can help your company grow, contact info@sitezeus.com.
About TravelCenters of America LLC
TravelCenters of America LLC (TravelCenters), headquartered in Westlake, Ohio, conducts business in 43 states and Canada, principally under the TA® and Petro Stopping Centers® travel center brands and the Minit Mart® convenience store brand.
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