Site Selection

Investing in a franchise is an excellent way to build your own business under the umbrella of an established and trusted brand. However, as with any business opportunity, it’s important to ask the right questions before you make an investment decision.

Restaurant chains such as Subway are tapping AI-powered tech such as SiteZeus to help them optimize revenue at new or relocating restaurants. Using artificial intelligence, Tampa, Florida-based SiteZeus is providing multiunit restaurant operators predictive modeling that can be used to select optimal locations for earning revenue — even if the location doesn’t make sense on paper. In other words, even premium commercial sites, often dubbed “A” retail centers or malls, might not work for certain brands, marketing director Jorge Hermez said.

TAMPA, Fla. (August 2, 2018) — SiteZeus, a leader in location intelligence technology solutions, today announced it has hired Larry Salinas as its new Business Development, Sales Engineer. In addition, Salinas will leverage his years of experience as an end user in the retail industry to help SiteZeus refine its products and improve on functionality that can better serve client needs.

Technology is leveling the playing field for restaurant and retail operators. The increased democratization of data means that powerful location strategy tools that were once only affordable for large chains are now accessible to even small businesses. At the same time, capabilities are continuing to race forward with more detailed, accurate, and transparent data that is backed by powerful A.I. and machine learning that help operators make smarter decisions and avoid costly mistakes.

Chains often shy away from “C” trade areas in favor of A or B markets that often come with higher traffic and population density. But boots on the ground experience coupled with good location intelligence tools can help to uncover some hidden opportunities.

A guide for organizations at every stage: Predictive modeling to help organizations evaluate and select the right sites is poised to transform location-based decision-making. But are the latest in predictive intelligence tools right for you, right now?

Site selection technology is continuing to evolve rapidly and drive transformative change to “old school” site selection practices and methods. SiteZeus is on the cutting edge of that transformation with its location intelligence platform that is powered by the latest in AI and machine learning predictive analytics. Co-founder Keenan Baldwin recently shared his insights on what’s ahead for location intelligence.