Actionable insights for accelerated growth

Called the “Sexiest job of the year” by the Harvard Business Review and listed as the number-one best job in America on Glassdoor’s most desirable jobs list for 2016, data scientists are here and in high demand. The postings for such job positions on hiring sites like LinkedIn read like a who’s-who of CPG and QSR: Starbucks, Arby’s, General Mills, Miller Coors, Kohl’s, Macys, and the list goes on.

This has been an eventful first quarter for SiteZeus, and we’ve added a handful of new features, data bundles, and nuances to the Synergy platform. Below you’ll find a handful of these premium additions:

Join us at this year’s Restaurant Leadership Conference, on April 10th at 2:15pm – Grand Sonoran C. We’ll be kicking off the conference at our breakout session, where Tyler Carlson, VP of Sales at SiteZeus, will be running a panel session with Keenan Baldwin, Co-CEO & Co-Founder of SiteZeus, Steven Roberts Founder & President of Restaurant Magic, and Kevin Foreman GM for GeoAnalytics with INRIX, Inc. We’ll be taking a deeper dive into the challenges facing the restaurant industry…

As the largest franchisee of HuHot Mongolian Grill Restaurants, Franchise Restaurant Concepts (FRC) Group is seasoned and restaurant-savvy. With over 25 years of franchise experience under its belt and currently more than 20 locations throughout the midwest, the group decided earlier this year to team up with Dallas-based Cowboy Chicken in a 14-unit franchise deal.

What’s a heuristic? In layman’s terms, it’s judging a book by its cover. It’s when you decide on something based on limited information, just like Pavlov’s dog salivating when it hears a bell. As humans, we use this approach constantly because it’s incredibly efficient. Instead of watching an entire movie, we first look at the trailer. Before eating an entire meal, we first look at the menu. And when choosing retail locations, we simply glance at ten or so factors, make a call, and call it a day.

Cutting-edge technology and brick-and-mortar retailers have never gotten along perfectly. The relationship is complicated, but it can be incredibly harmonious — despite the knee-jerk opposition of many retailers to things like online shopping, mobile apps, bluetooth beacons, and now big data. Business owners who reject these ideas are often left behind as the natural selection of capitalism demands better, smarter, and cheaper strategies. But what about those who embrace these revolutionary technologies? This is where we see an elegant integration of ancient and modern, providing customers with the best of both worlds: the familiarity and convenience of brick-and-mortar retail, enhanced by the actionable and dynamic insights provided by machine learning.

Hannibal Baldwin, SiteZeus Co-Founder & Co-CEO, presents our third series of “Does data have a seat at your table.” He goes over the newest methods of leveraging INRIX’s cutting edge traffic counts, for over 300 million cell phones, by hour of day.

Today’s consumers expect the same level of simplicity for online retail, as they do for dinner. As a result, food delivery services have exploded in popularity and have now grown large enough to impact the industry that they serve…

Whether you like karaoke, bowling, arcade classics or just dancing with friends, Punch Bowl Social is designed to be your one-stop bar and party venue. The concept is alluring, and unsurprisingly, people want more. With 8 existing locations in cities including Denver, Austin and Portland, the company is looking to bring their carefree party atmosphere to more cities— SiteZeus is the perfect tool to guide their make-or-break, location-based decisions.

From January 29th – February 1st franchisors of all sizes, single and multi-unit franchisees and supplier partners sped through the Mandalay Bay convention hall, networking, learning, and passing through exhibits. The Convention featured top-flight speakers willing to share their best practices, war stories and learnings. Some of our team members were even able to connect with Tim Ferriss, a renowned American author and entrepreneur, who gave the ceremonial keynote speech.

What started as a stand-alone burger joint in Houston has since become a widespread classic, serving up some of the best burgers, ribs and BBQ you’ll find in Texas. Willie’s Grill and Ice House is more than just a restaurant, it’s a traditional Texas experience.

Tilted Kilt Pub & Eatery, one of America’s most feel-good national chains, has joined the SiteZeus platform to take advantage of today’s most cutting-edge confidence tool for their upcoming expansion. Originally opened in Las Vegas in 2003, the brand has since grown to hold over 20 locations. Tilted Kilt can now rely on SiteZeus to make the most out of real, raw data when it comes to difficult location-based decisions.