Author Archive: SiteZeus

While technology seems to shrink objects over time, it super-sizes their performance. Once room-sized, computers have now folded up into our briefcases. Telephones have dwindled into tiny pocket-sized mirrors. And business intelligence analytics? Analytics have been shrunk, packaged, and made affordable to even the most spendthrift sole-proprietors…

TOMS King, a massive Burger King franchisee with over 100 restaurants across 5 states, has officially joined on with SiteZeus. The partnership is the latest in a growing trend of large fast-food companies taking advantage of artificial intelligence for location and data-based decisions.

TAMPA, Fla. (January 18, 2017)  — In an unparalleled global data partnership, location intelligence leader SiteZeus will now offer clients premium access to UberMedia’s granular, cutting-edge population movement analytics. The integration brings a new level of predicting power to the comprehensive SiteZeus platform and pushes their strongest conviction to the core— making big data a commodity.

Inspired by the coastal Mexican lifestyle to bring authentic, energetic and passionately prepared dishes to their own neck of the woods, the Gardner’s have made a splash with Costa Vida. With handmade tortillas, slow-cooked meat and all-natural ingredients, it’s no surprise that over 75 locations have opened across the country since 2003.

How to make cents of it all. We’ve all freely tossed around the term, “data is king,” but do we truly understand it? For many, there’s a gaping gulf between using the term and utilizing it to turn a profit. Profit is, after all, the primary objective of collecting and using data. Data is the foundation to insight, and insights give us mastery over the world around us. This is true for everyone from the amateur weather hobbyist up to the highest levels of government, and it is especially so in the world of business.

As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area?

SiteZeus, a Tampa, Florida-based technology startup is looking to expand R&D and add new vertical expertise with funds it raised this summer, said Keenan Baldwin, co-CEO.

Are site expansion targets an illusion? It’s hard to say precisely how many multi-unit retailers fall behind on their 10, 20, 50, or 100-unit growth targets each year, but it’s probably fair to say that it’s quite a lot. All savvy business owners set a high bar for themselves and yet no matter how diligently they run the numbers, development always seems to lag 25-50% behind of what’s expected. Why is this?

Undeniable – the commercial real estate industry is painfully slow to adapt to new technology! I have witnessed hundreds of companies refer to an excel document as a sophisticated piece of “technology.” The major drivers for this lag in innovation revolve around an outdated rationale and a general lack of forward thinking. The idea that value can only be extracted from hard assets or tangible assets is being challenged now more than ever.

Billy Sims, the 1978 Heisman Trophy winner and a former running back for the Detroit Lions, came in hot to the fast casual dining scene in 2004 when he and his partner Jeff Jackson opened up their first franchise in Tulsa, Oklahoma. After successfully building and managing six restaurants, the pair opened up their business to franchisees. They have since mastered their franchise system and expanded to include over 40 locations throughout the midwest.

It was another great show in Vegas, and a must attend event for restaurant company owners and executives.

TAMPA, Fla. (November 21, 2016) — SiteZeus has partnered with TA and Petro Stopping Centers, the largest full-service travel center company in the United States, to provide them with the most intelligent solutions the big-data industry has to offer for real-estate expansions, informed by the most accurate and insightful data sets around.