Actionable insights for accelerated growth

TAMPA, Fla. (July 16, 2020) — Today, SiteZeus announced that Savory selected its location intelligence platform to help make fast and effective real estate decisions that will fuel rapid expansion of its portfolio brands.

Getting sales projections for a proposed grocery location should take mere minutes. However, accuracy and transparency should not be sacrificed for speed. When brands leverage SiteZeus, they get a highly accurate sales projection within minutes as well as the ability to explore the variables behind every projection. With SiteZeus, brands have a constant, high-level understanding of their model accuracy using the Synergy Power Score, which represents the median accuracy of the overall model. Users can also review the variables positively and negatively affecting their individual projections with the Variable Impact Tool. And additional features such as mobile data, traffic data, and comparable sites equip users to further validate their projections with ease. To see how you can validate sales projections using SiteZeus, watch below:

Calculating revenue potential is a top priority when analyzing proposed grocery locations. In the past, brands used a time-consuming, complex process to understand sales potential. With SiteZeus, users can evaluate the revenue potential for a proposed grocery location faster, easier, and more accurately for a higher ROI on their location-based decisions! Once your brand has a predictive model in SiteZeus, you can run as many projections as you'd like. When you drop a pin on the map, a revenue projection — known as a “Zeustimate” — is immediately calculated. To make the Zeustimate even more accurate, you can update site characteristics (e.g., square footage, building type, number of drive-thrus, etc.) for the proposed location, and the machine learning algorithm will instantly re-evaluate the location's potential. Each Zeustimate is conveniently broken down into different revenue streams for more detailed insights. To see how SiteZeus makes finding and validating new grocery locations easier than ever before, watch the quick demo below:

TAMPA, Fla. (June 1, 2020) — SiteZeus is pleased to announce its newest partnership with Checkers & Rally's, an iconic and innovative drive-thru restaurant chain known for its exceptional value, people-first attitude and “Crazy Good Food." With nearly 900 locations and plenty of available territory in desired markets across the U.S., Checkers & Rally’s will leverage this A.I. powered, subscription-based platform to further expand its thriving portfolio, while making critical market planning decisions.

In this episode of Tech and Mortar, David Beitz and George Daigh of Planned Grocery talk about how the Coronavirus has affected the grocery industry. Hear what new procedures are expected to stick long after the pandemic.

Knowing how to identify and utilize your brand’s customer profile can determine the success of your expansion into new markets. Previously, brands used demographics as the primary standard when determining their customers’ characteristics. SiteZeus allows growing brands to upgrade their understanding of their customer profiles with the use of Spatial.ai’s geosocial data. 

Manually evaluating portfolio performance can be slow and tedious. To streamline this process, SiteZeus’ Quadrant Recommendations feature sorts your locations into four simple categories — Study, Grow, Relocate, or Optimize — by comparing their actual sales to their projected sales. For instance, a site might currently be performing below your portfolio's average, but SiteZeus projects it could be performing well above average. This site would be categorized under Optimize to quickly highlight opportunities for improvement. Strategic brands use all four recommendation categories to determine their true portfolio potential and guide their optimization strategy. Users can study, test, and act on insights all in one platform.

TAMPA, Fla. (May 18, 2020) — SiteZeus is thrilled to announce its partnership with Planned Grocery, a fully integrated data set focused on tracking the development cycle of grocery stores nationwide. This alliance represents a new chapter in unlocking true market potential for the grocery sector.  

The pandemic forced many multi-unit brands to close their doors. While some sites are beginning to reopen, others will remain permanently closed. As brands analyze whether to close or reopen their existing sites, demographics will play an essential role. However, demographics alone do not depict the whole story. The missing piece? Geosocial customer-segmentation data.

When COVID-19 brought the restaurant industry to its knees in February 2020, an interesting phenomenon occurred; everyone from hometown eateries to major multi-unit brands temporarily offered takeout and delivery to survive. Meanwhile, companies with pre-established off-premises systems (i.e. Chipotle), enjoyed increased revenues.

Building a predictive model means gathering, cleaning, analyzing, and testing data — a process that can take months. SiteZeus allows you to skip this lengthy process and jump straight to gaining key insights for portfolio growth and optimization. SiteZeus combines multiple data sets (e.g., brand data, population movement, mobile location, geosocial segments, etc.) to give the machine-learning algorithm everything it needs to build a precise predictive model. By comparing each site’s projected and actual revenues, SiteZeus even tests itself for accuracy. Thanks to this cutting-edge technology, you can simply log in and start using your brand's predictive model, available 24/7.

This episode of Tech and Mortar features an anonymous restaurant professional speaking on the real challenges his brands and many others are facing right now.