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Sink or swim: Ensure successful expansion for your emerging brand

Sink or swim: Ensure successful expansion for your emerging brand Emerging brands in the early phases of growth must be able to make confident and strategic decisions about where and how to expand their business. Developing a scalable and data-driven approach to expansion starts with equipping your team with a powerful and comprehensive toolkit. Hear […]

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The simple truth: Relying solely on mobile data for revenue forecasting could be a costly mistake

When it comes to forecasting new sites' revenue potential, mobile data stands out as a crucial tool for real estate professionals. However, some site selection solutions rely solely on visit counts for projecting sales, an approach that can lead to misguided conclusions and have detrimental effects on a brand's success. Making decisions on where to expand with a heavy emphasis on mobile data can overlook other crucial factors and result in over-projecting revenue. For the most accurate revenue forecasting, you need a comprehensive approach that combines all essential metrics for evaluating potential sites.