Everything Location

Great multi-unit brands recognize the importance of calculated infill growth. However, identifying potential sites with an acceptable amount of cannibalization on existing locations can be difficult. SiteZeus understands this obstacle, which is why we’ve created an A.I.-powered solution making the struggle of time-consuming and unreliable sales impact studies a thing of the past. Why SiteZeus? SiteZeus’ A.I.-powered Sales Impact solution forecasts potential sales transfer with unprecedented accuracy. Our approach leverages actual customer trip data to measure cannibalization in under a minute. This innovative methodology analyzes all the trips taken to your existing site over the last 365 days to predict how customers will shift to a new location. By evaluating 15 different variables like time of day, day of week, and a variety of distance-based measurements, the model is able to understand your customers’ behavior and predict sales impact with over 93% accuracy.

Calculating infill growth has been a challenging process for multi-unit brands, as it involves finding areas with high revenue potential without cannibalizing existing stores’ sales. Traditionally, these were two separate workflows. The first step was to calculate revenue projections for potential sites, then separately test the impact of opening new stores near existing locations. This process was tedious, expensive, and usually took four to six weeks, leaving brands with questionable accuracy. One advantage of new modern techniques is using multiple market planning solutions in tandem to find the best performing markets and locations. The SiteZeus platform allows real estate teams to accurately forecast sales potential and the impact a potential site opening will have on existing locations, all in under a minute. With this dynamic duo of solutions, you can evaluate potential sites faster and with more confidence than ever before.

Innovation and forward-thinking have always been a part of Melting Pot’s brand culture. That was the case when the company opened its first fondue restaurant in 1975. The same remains true today as the company leverages SiteZeus’ cutting-edge location intelligence technology to fuel its market planning decisions. In this exciting new partnership, Melting Pot will leverage SiteZeus' A.I.-powered platform to enhance sales forecasts, better understand customer segments, and run white space analysis with unprecedented speed and accuracy.