Author Archive: Jessica Turner
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Revolutionizing franchise sales: Unleash your brand’s growth potential with a franchise-focused CRM
Franchise systems provide an efficient way to expand a brand and enter new markets with the help of knowledgeable local entrepreneurs. However, franchise sales teams often face various challenges when it comes to finding and onboarding new franchisees. Whether you are a seasoned franchisor or a small to medium-sized business (SMB) venturing into the franchising world, having a strong foundation is the key to an effective growth strategy. In this article, we will explore some of the most common hurdles faced by franchising professionals and solutions for overcoming them.
Insider insights: Restaurant growth trends and strategies for 2024
Insider insights: Restaurant growth trends and strategies for 2024 The year 2023 brought significant transformations in the restaurant industry with the implementation of new technology, increase of automated processes, shifts in the macroeconomic climate, and evolving customer preferences. Join a panel of restaurant leaders as they discuss current trends and shifts happening in their spaces […]
A comprehensive guide to break through your emerging brand’s growth goals
Table of contents Streamline growth with a centralized solution Learn what drives your brands’ success Identify revenue drivers Determine true-trade area Analyze customer base Create a strategic growth plan Grow your franchise system Confidently open more locations Understand and reach more customers Optimize site operations In today’s competitive landscape, emerging brands with five to fifty […]
5 proven strategies for driving sales to existing stores
Most multi-unit brands share the common objective of opening a specific number of locations every year. Yet achieving this goal has become increasingly challenging for real estate teams due to turbulent market conditions. The current economic state has introduced a layer of difficulties centered around rising interest rates and escalating rent costs, posing significant obstacles to expanding site portfolios. Without the option of opening new locations, your brand can still drive revenue growth by reaching new customers and maximizing your existing customer value. The key lies in increasing same-store sales. By focusing on strategies that optimize sales performance within their current store network, brands can tap into untapped potential, enhance customer engagement, and ultimately improve returns without the need for physical expansion.
Increase same-store sales: How to thrive in a changing market
Increase same-store sales: How to thrive in a changing market In today’s rapidly evolving economic environment, many brands are stalling net new developments and turning their full attention to same-store sales growth. SiteZeus is more than a site selection tool. Discover how brands are using SiteZeus Market to efficiently drive revenue. Steady sales in a […]
Quick Quack Car Wash boosts Facebook ad performance by 34%
As a marketing professional, you understand the significance of effective ad campaigns and the metrics that drive success. In today’s competitive landscape, reaching the right audience while minimizing ad spend is crucial to getting the results you need to drive sales. Look no further than the success story of Quick Quack Car Wash, one of […]
More than mapping: The key to real estate success
In today's rapidly evolving business landscape, data reigns supreme. But it's not just about having access to the right information; it's about making it work for you. Have you ever found yourself drowning in data, unsure of how to transform it into a solid expansion strategy? Read on to discover how you can harness large-scale A.I. to efficiently unlock actionable insights.
How to supercharge your SMB’s growth with SiteZeus
Supercharge your emerging brand’s growth with SiteZeus SiteZeus makes it easy to support your small or midsize business with a time-tested growth strategy. Explore how you can use the latest real estate, sales, development, and marketing technology to build your brand’s future one data-driven decision at a time. Grow with greater confidence Strategically plan territories […]
Harnessing behavioral and geosocial segmentation for high-converting campaigns
Create on-point videos that make consumers stop scrolling In today’s digital landscape, video content has become especially popular. The versatility of this format makes it a go-to for marketers, helping them connect with their audience across multiple channels and stages of the buyer’s journey. Creating immersive experiences: videos that hit home With insights from SiteZeus […]
Searing success: Southern Steer Butcher teams up with SiteZeus to stake its claim in the meat industry
With a commitment to providing sustainably sourced artisanal meats, Southern Steer Butcher prides itself on offering a wide selection of cuts, from juicy steaks to succulent beef roasts and homemade sausages. In addition to fresh meats, the brand sells complementary products like gourmet rubs, marinades, side dishes, and specialty sauces. But at Southern Steer, it's not just about the food; it's also about the experience. Master chefs and novice cooks alike can rely on the staff’s expertise and food prep classes to find the ideal cuts, flavors, and wine pairings for their next culinary creation.
The skinny on segmentation
You know why you’re reading this article — it’s because you understand that identifying your target audience is the key to creating successful marketing campaigns. It’s the surefire way to tailor your messaging and marketing strategy for better results, whether you’re measuring those in terms of engagement rates, new leads, or customer loyalty. By organizing […]
Master your growth: sell franchises, develop sites, and optimize operations
Master your growth: Sell franchises, develop sites, and optimize operations Thanks to our merger with franchise-development company Synuma, we’ve expanded the SiteZeus Growth Suite to include SiteZeus Sell, Build, and Operate. These data-driven solutions allow you to accelerate your growth through franchise-focused CRM software, comprehensive project-management tools, advanced financial planning, and custom assessments. Scale your […]